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The New Google Place Search Is Shaking Up Local Search Marketing

If you are a small business owner competing in a local market you should be aware that Google launched its new Place Search on October 27th 2010. Gone is the Google Map with the 7 pack of local listings clustered around it. Since it was unveiled several years ago, local business owners have relied on Google Places to get their business message out to local shoppers.

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Local Internet Marketing Reports That Local Searches Are on the Rise

At a recent conference a Google executive said that about 20% of Google searches center around local information. Obviously "local search" covers a very wide range of categories. This could be anything from looking for a local plumber to finding a coupon for your neighborhood water hole. Whatever the reason, people are finally coming around and almost completely replacing the good old telephone book with the internet. Part of this shift probably can be attributed to Groupon. They have successfully scaled up a large operation that has brought the local daily deal concept to large groups of people.

The boom of the internet has changed how we look for businesses and products with the advancement of local internet marketing. Gone are the days that we lug out the Yellow Pages and let our fingers do the walking. Many of today's consumers go straight to the internet and search online. Local internet marketing campaigns are gaining in popularity as businesses realize the importance and don't want to be left behind. When you search on the internet for a car wash in your home town, you more than likely enter  something like "New York car wash."  In the Google search results at the top of the page it will say "Local business results for car wash near New York, NY." Following this is a map with a list of car washes in New York with their phone number and website.  Shouldn't your business be listed at the top of a Google search?

Reasons to Target Local Keywords

If you own a local business and have a website, you surely must consider different SEO plans and options, as part of an overall strategy to get new customers every day. One way that a lot of local businesses use to attract more leads and customers is through effective website advertising. Your company website can serve as a marketing tool for your business if you know how to drive targeted traffic to it. There are many options available when it comes to driving traffic to your website and one of the most common options would be to attract organic traffic by ranking high in the search engines for your business' targeted keywords.

The Importance of Ranking High in Local Listings

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